The good life-style: gardening trend blooming as younger homeowners invest in outdoor spaces
25-34 year-olds spend nearly twice as much on their outdoor spaces than the average UK homeowner
The Great British passion for gardening is taking root amongst a new generation of homeowners now enjoying The Good Life-style, according to new research.
The Lloyds Bank Insurance Britain at Home report revealed that 25-34 year-old homeowners spent an average of £647 on their outdoor spaces in the past year, nearly double the average UK spend of £366.
For almost a third, this expenditure is driven by a love for gardening (29%) and entertaining guests outside (19%), while one in six (14%) aim to increase their property’s value.
The third Britain at Home report revealed one in five (19%) of the new green-fingered generation now owns a greenhouse and over a quarter (29%) have invested in new trees, plants and flowers for their gardens in the past year.
As gardening programmes and the trend for ‘growing your own’ undergo a renaissance, a third (34%) of all homeowners say they are spending more time improving their outdoor spaces, while 33% admit they are spending more money on doing so compared to five years ago.
The study of 2,000 UK homeowners found that money is not just being spent on horticultural items either, with the most popular accessories for the garden now including outdoor furniture, owned by 81% of British homeowners, barbecues (49%), bicycles (37%) and even trampolines (10%).
Frances Tophill, horticulturalist and presenter of ITV’s Love Your Garden, said: “We’ve witnessed a real return to ‘homeliness’, with everything from gardening, baking and cookery, to knitting and crafts coming back in style. It’s interesting that this trend is growing against the rise of technology and in a post-recessionary climate; there is a sense of holding on to traditional pastimes in an increasingly fast-paced, modern society.
“With the current waiting list to snag an allotment longer than that of any new restaurant, there is no doubt that gardening is growing in popularity among a younger generation and people are enjoying spending more time outside.”
Despite homeowners’ willingness to spend time and money on their outdoor spaces, over a third (37%) admit that they do not have a secure lock for their garden and a quarter (24%) admit none of their outdoor items are insured.
Tim Downes, senior claims manager, Lloyds Bank Insurance, said: “With a blossoming culture of green-fingered outdoor enthusiasts, the value of our gardens may be higher than we think, especially once everything from tools and toys to bikes, furniture and flower beds is taken into consideration.
“With the latest crime figures showing over a million thefts from gardens and outdoor spaces took place in the year to September 2013, homeowners should make sure their outdoor spaces are covered by their insurance policies, and securely locked.”